Posts tagged MMS.
You attach a rally photo or a candidate video, hit send, and it silently fails to some voters. The reason is carrier MMS size limits, and they're smaller than you think. What campaigns can actually send.
SMS is plain text, MMS adds images, RCS adds verified branding and interactivity. Here's how the three text formats differ, what each costs and does, and which one a political campaign should use when.
A single SMS is 160 characters, and longer messages split into segments that each cost a send. Here's how SMS character limits work, why they matter for cost and clarity, and when to reach for MMS or RCS.
SMS is text only, cheapest, and universal. MMS carries images, longer text, and media, costs more, and is great for a candidate photo or a shareable graphic. Pick SMS for reach and cost, MMS when the image does real work.
An image can do what text can't, a candidate photo, an event graphic, a visual palm card. Here's how campaigns use MMS to send images effectively, when it's worth the cost, and how to keep image texts compliant and deliverable.