Posts tagged metrics.
The number that should drive list-building decisions isn't your list size, it's your cost per acquired, consented subscriber, and what that subscriber returns.
Some of the clicks in your texting report never happened. Bots and link scanners inflate your numbers and can misfire automations. Here's how to keep your metrics honest.
A constituent text program should be measured on whether it's serving people, not on vanity numbers. The handful of metrics that tell an official if it's working.
Reports and analytics is live in Txtra. See what your program actually produced, delivery, replies, and the outcomes that matter, rather than vanity c
It depends entirely on the ask, consented, well-targeted lists with a clear question see meaningfully higher engagement than cold blasts, but there's no single magic number. Track your own baseline and improve it; comparing to a stranger's stat is noise.