Posts tagged messages.
Who runs a texting program, and how big a team does it need? Here's how to staff a political texting program, the roles required, and how volunteers let a small paid team run a large operation.
A texting playbook captures how your program runs so it survives staff turnover and scales cleanly. Here's what goes in a political texting playbook and why writing one makes the whole program more reliable.
What separates a text that works from one that gets ignored? Here's the anatomy of a great political text, the elements every effective message shares, pulled together into one picture.
In 2024 Apple added RCS support to the iPhone, ending the biggest barrier to rich, verified texting. Here's why iPhone RCS support matters for political campaigns and what it unlocks over time.