Posts tagged message craft.
The first gift is the hard part. The real value is the second, third, and monthly gift. Here's how texting turns a one-time donor into a recurring one.
The best political texts share a handful of qualities you can learn from and adapt. Here are the recurring tactics worth studying, and why they work.
A new subscriber just handed you their number. The next few messages decide whether they stay. Here's a welcome series with adaptable templates, in your own words.
Most campaigns use texting for two things, raise money and get out the vote. It does far more. Here are ways to use your list that build the relationship the asks depend on.
Asking for a phone number is asking for something personal. Here's how to make the opt-in ask so easy and worth it that voters actually say yes.