New reportThe State of Political Texting 2026 — reach, adoption, money & the rules. Read it →
Tag

list building

Posts tagged list building.

Compliance & Law

Can I Text People Who Signed My Petition?

September 18, 2026

Only if the petition clearly asked for text consent and they agreed. A signature on a petition is not, by itself, permission to text, the same way a vote or a donation isn't.

Read →
Compliance & Law

Can I Buy a List of Cell Numbers to Text Voters?

August 24, 2026

No, not compliantly. A purchased list is a list of people who consented to someone else, or to no one, which makes your texts to them unsolicited. Buying numbers buys you liability, not consent.

Read →
Compliance & Law

Your Opted-in List Is Not for Sale

August 18, 2026

When a voter gives you their number, they gave it to you, not to whoever you sell, lease, or share it with. The carrier standard on list transfer, and why buying a list is buying a problem.

Read →
Campaign Tactics

How Do I Get People to Opt in to Campaign Texts?

August 2, 2026

Put a clear, honest opt-in everywhere your supporters already are, website, events, forms, a text-to-join keyword, and tell them what they'll get. The campaigns with the biggest consented lists collect opt-ins constantly, not in a last-minute scramble.

Read →
Political Texting 101

What Is a Text-to-Join Keyword, and How Do I Set One Up?

July 24, 2026

A text-to-join keyword lets people opt in by texting a word (like JOIN) to your number. They text the word, get a confirmation with the required disclosures, and they're a documented, consented contact, the cleanest opt-in there is.

Read →
Governing

Building a Constituent List (That Isn't Your Campaign List)

July 21, 2026

Your official constituent list and your campaign list have to be separate. Here's how to build a real opted-in list of the people you serve, the right way.

Read →
Compliance & Law

The Call to Action: What a Compliant Text Opt-in Looks Like

June 16, 2026

Collecting a phone number isn't collecting consent. The carrier standard requires a clear, conspicuous call to action, here's what one actually contains, and what makes it hold up.

Read →
Compliance & Law

Can I Text My Email List?

April 8, 2026

No, not just because they're on your email list. Consent to email is not consent to text, and the standards differ. You need separate, documented permission to send texts (prior express written consent), even to people who opted in to emails.

Read →
Compliance & Law

One Campaign, One Consent: Why Each Program Needs Its Own Opt-In

December 9, 2025

An opt-in isn't a blanket permission slip. The carrier standard expects consent for each messaging program, and treating one opt-in as a pass for everything is how campaigns get flagged.

Read →