Posts tagged engagement.
Yes, if you send from a two-way number, and you should. Replies are where texting beats every other channel: a voter asks a real question, a human answers, and that exchange moves people. One-way blasting wastes the medium's biggest advantage.
Within legal quiet hours (8am-9pm recipient local time), late afternoon and early evening tend to engage best, people are off work and on their phones. But the hard rule comes first, send only within each recipient's local window, then optimize inside it.