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Who runs a texting program, and how big a team does it need? Here's how to staff a political texting program, the roles required, and how volunteers let a small paid team run a large operation.
A texting playbook captures how your program runs so it survives staff turnover and scales cleanly. Here's what goes in a political texting playbook and why writing one makes the whole program more reliable.
Political texting is surrounded by myths that lead campaigns astray, that it's unregulated, that volume wins, that seniors don't text. Here's the common misconceptions about political texting, corrected.
The 2024 cycle set records for political text volume and surfaced clear lessons, about saturation, compliance, and what actually works. Here's the recap and what campaigns should carry into the next cycle.
Americans received an estimated 15 billion political texts in the 2024 cycle. Here's what the record volume tells us about the channel, voter fatigue, and why compliance and targeting matter more than ever.