Posts tagged CTIA.
When a voter gives you their number, they gave it to you, not to whoever you sell, lease, or share it with. The carrier standard on list transfer, and why buying a list is buying a problem.
Collecting a phone number isn't collecting consent. The carrier standard requires a clear, conspicuous call to action, here's what one actually contains, and what makes it hold up.
Campaigns think their texts are different. Voters don't. The uncomfortable consumer data on political texting, and why the recipient's view is the one that decides whether you deliver.
Campaigns assume a supporter's action gives them permission to text. Voters, and the carrier standard, disagree. The three consent myths that get programs flagged.
An opt-in isn't a blanket permission slip. The carrier standard expects consent for each messaging program, and treating one opt-in as a pass for everything is how campaigns get flagged.
Most campaigns worry about the TCPA and forget the rulebook that decides whether their texts deliver at all. The CTIA Messaging Principles are the standard carriers enforce, here's what they require.