Posts tagged cost.
A factual, numbers-first look at what non-compliant texting costs a political campaign, TCPA statutory damages, real settlements, the state mini-TCPA wave, and the expected-value case for getting it right.
Political texting is priced per message, typically a fraction of a cent to a few cents per SMS segment, plus carrier and registration fees. The real cost drivers are volume, segments per message, and whether you're sending MMS or RCS.
What does political texting actually cost? Here's how pricing works for broadcast and P2P, the hidden cost of poor deliverability, and how to budget a program that lands instead of getting filtered.
SMS is text only, cheapest, and universal. MMS carries images, longer text, and media, costs more, and is great for a candidate photo or a shareable graphic. Pick SMS for reach and cost, MMS when the image does real work.
How do you know if your texting program is worth it? Here's how campaigns measure the return on political texting, the metrics that matter for fundraising and turnout, and why deliverability underpins every number.
Texting and digital ads do different jobs, direct, permission-based contact versus broad, paid reach. Here's how the two compare on targeting, cost, and trust, and why campaigns use them together.
Texting is cost-effective, until it isn't. Here's how campaigns quietly waste money on texting, from filtered sends to bought lists to over-texting, and how to spend where it actually produces votes and dollars.
Cost per vote is the metric that lets you compare texting to other channels honestly. Here's how to think about texting's cost per vote, why it's usually favorable, and the traps that inflate it.
There's no fixed percentage for a texting budget, it depends on the race, the goal, and the return. Here's how to think about allocating budget to texting, what drives the number up or down, and why cost per outcome matters more than a rule of thumb.
Texting is the great equalizer for underfunded campaigns, cheap, defined-universe reach that turns out votes. Here's why small campaigns punch above their weight with texting, and why it's often their single best investment.
A texting budget has more moving parts than a per-message price, message volume, carrier fees, tools, and people. Here's how to build a realistic political texting budget so you're not surprised by the true cost.
Beyond your platform's price, carriers add their own per-message and registration fees to A2P texting, and they've been climbing. Here's what carrier fees are, why they exist, and how they affect a campaign's texting budget.