Posts tagged compliance.
Prior express written consent is the strict consent standard for commercial marketing texts, and the one political campaigns are exempt from. Here's what PEWC is, how it differs from ordinary consent, and why the exemption matters.
Great texting programs aren't built on secret tricks, they share a handful of disciplines. Here's what the best political texting programs consistently do, from earned lists to relentless relevance, and why the fundamentals win.
A voter can revoke texting consent at any time, and by any reasonable method, not just by texting STOP. Here's how revocation works, why campaigns must honor it however it comes, and what that means in practice.
The TCPA's strictest protections center on cell phones, which is where nearly all political texts land. Here's why the type of number matters, and why in practice campaigns should treat every number as a protected cell phone.
AI is reshaping political outreach, and regulators are responding, from banning AI-voice robocalls to scrutinizing deepfakes. Here's where AI and political texting intersect, the emerging rules, and how campaigns should use AI responsibly.
Phone append is buying phone numbers to attach to a voter file. It gives you numbers, not permission. Here's what phone append is, why campaigns use it, and why it's not a shortcut to a textable list.
Most campaigns worry about the TCPA and forget the rulebook that decides whether their texts deliver at all. The CTIA Messaging Principles are the standard carriers enforce, here's what they require.
The texting mistakes that hurt losing campaigns are consistent and avoidable. Here's what they get wrong, from treating volume as strategy to skipping the fundamentals, and what to do instead.
Carriers keep tightening the screws on spam texts, more filtering, stricter registration, faster bans. Here's what the ongoing crackdown means for political campaigns and why it rewards clean programs over loud ones.
TCPA class-action settlements regularly run into the millions, and the fact patterns behind them are predictable. Here's what these settlements teach campaigns about the risks worth avoiding, and why the lessons rarely change.
Legal isn't the same as ethical, and political texting raises real questions of honesty, respect, and restraint. Here's a practical look at the ethics of texting voters, and why the ethical choice is usually the effective one too.
Effective September 1, 2025, Texas SB 140 brought text messages under the state's telemarketing law, with a private right of action and statutory damages. Here's what changed and why any campaign texting into Texas should pay attention.