Posts tagged compliance.
Texting programs evolve, from a first compliant blast to an integrated, data-driven operation. Here's a maturity model for political texting, the stages a program moves through, and how to level up.
In 2025 the Supreme Court ruled that courts don't have to defer to the FCC's interpretation of the TCPA. Here's what McLaughlin v. McKesson decided, why it matters, and how it makes the texting-law landscape less predictable.
A texting playbook captures how your program runs so it survives staff turnover and scales cleanly. Here's what goes in a political texting playbook and why writing one makes the whole program more reliable.
Political texting is surrounded by myths that lead campaigns astray, that it's unregulated, that volume wins, that seniors don't text. Here's the common misconceptions about political texting, corrected.
The 2024 cycle set records for political text volume and surfaced clear lessons, about saturation, compliance, and what actually works. Here's the recap and what campaigns should carry into the next cycle.