Posts tagged budget.
Direct mail and texting do different jobs, but campaigns keep comparing them on price. Here's the honest cost-per-voter-reached math, and what each channel is actually for.
The number that should drive list-building decisions isn't your list size, it's your cost per acquired, consented subscriber, and what that subscriber returns.
For most campaigns, texting is worth it, but not for the reason vendors say. Here's the honest case for the return, and the conditions under which it doesn't pay.
Political texting is priced per message, typically a fraction of a cent to a few cents per SMS segment, plus carrier and registration fees. The real cost drivers are volume, segments per message, and whether you're sending MMS or RCS.