Posts tagged broadcast.
A template library lets a campaign send fast, on-message, and compliant without writing every text from scratch. Here's how to build a message template library, what to include, and how it keeps quality high as volume grows.
A text is opened in seconds, but whether it's read past the first line is up to you. Here's how to write a political text that gets read, from the opening words to the structure that keeps a voter with you.
The call to action is the point of a political text, the one thing you want the reader to do. Here's what makes a strong CTA, why one ask beats several, and how to write CTAs that convert.
Emojis can make a text feel human or make it look like spam, depending on how they're used. Here's when emojis help a political text, when they hurt, and the deliverability angle campaigns miss.
Bond and tax measures ask voters to approve spending or taxes, which triggers specific concerns texting has to address. Here's how texting fits a bond or tax measure campaign, balancing education, persuasion, and turnout.
Constitutional amendments are statewide, often confusingly worded, and easy to skip, making voter education the whole challenge. Here's how texting fits an amendment campaign, where explaining a dense ballot question is half the battle.
Senior voters are reliable, high-turnout, and reachable by text when it's done right. Here's how texting fits outreach to senior voters, the accessibility and clarity that matter, and why the "seniors don't text" assumption is wrong.