broadcast
Posts tagged broadcast.
Where Texting Fits in an Integrated Campaign
Texting is most powerful as part of an integrated program, not a standalone channel. Here's how text works alongside mail, email, calls, digital ads, and the doors, and why coordination beats any single channel.
Texting for Low-Information Races, Judicial and School Board
Judicial, school board, and other down-ballot races suffer huge voter drop-off because people don't know the candidates. Here's how texting cuts through in low-information races, from education to turnout.
Texting for Union and Labor Political Programs
Unions run some of the most effective political texting programs, because they text their own trusted members. Here's how labor political programs use texting, why member-to-member trust is their edge, and the compliance notes.
Handling a Texting Crisis, When a Send Goes Wrong
Sooner or later a send goes wrong, a typo, a wrong link, the wrong list, a message sent to everyone by mistake. Here's how to handle a texting crisis, contain the damage, and recover trust with your list.
Correcting Misinformation by Text
When false claims spread about a candidate or an election, texting can reach voters with the correction fast. Here's how campaigns use text to counter misinformation, the pitfalls of amplification, and how to do it without making it worse.
Building a Rapid-Response Text War Room
When news breaks, minutes matter, and a rapid-response text capability has to be built before you need it. Here's how to set up a text war room, the roles and workflow, and how to move fast without breaking compliance.
Texting for a Slate or Coordinated Campaign
When multiple candidates run as a slate or coordinate, texting can amplify them together, carefully. Here's how slate and coordinated texting works, the shared-turnout advantage, and the compliance lines to respect.
What Is Voter Contact, and Where Texting Fits
Voter contact is the umbrella term for how campaigns reach voters directly, doors, calls, texts, mail, digital. Here's what voter contact means, the main channels, and where texting fits in the mix.
The Sorry We Missed You Text, Following up Non-Responders
Most people don't reply to the first text, and the follow-up to non-responders is where a lot of value hides. Here's how campaigns follow up the people who didn't answer, without becoming a nuisance.
Post-Election Texting, Thanking, Retaining, and Transitioning
The list you built doesn't stop being valuable when the election ends. Here's how campaigns use texting after Election Day, to thank supporters, retain the list, and transition win or lose, into what comes next.
Texting for a Mayoral or Municipal Race
Municipal races, mayor, council, local offices, run on small budgets, tiny universes, and low turnout, exactly where texting shines. Here's how to build a texting program for a city or town race.
Election Protection and Voter Assistance by Text
When voters hit problems, long lines, ID confusion, a rejected ballot, texting can deliver help fast. Here's how campaigns and nonpartisan groups use text for election protection and voter assistance.