Posts tagged best practices.
Keep it under 160 characters when you can, that's one SMS segment, which is cheaper, faster, and more likely to be read. One message, one point, one action. Longer messages split into multiple billed segments and lose the reader.
Text only people who opted in, identify yourself, honor STOP instantly, register under 10DLC, and send messages people actually want. Spam filtering is driven by recipient behavior, so the fix is giving recipients nothing to report.
Make it personal, specific, and action-ready: name the voter, give the exact deadline and their polling place, and one tap to act. GOTV texts work when they remove friction, not when they shout. Plan-making language beats urgency alone.
The fastest way to ruin a constituent text program is to overuse it. Knowing when not to text is what keeps the channel trusted, and keeps people subscribed.
Use a branded or campaign-domain link, not a free public URL shortener, those are heavily associated with spam and get filtered. One link per message, pointing somewhere that matches the text, keeps delivery clean and clicks honest.
Most campaigns worry about the TCPA and forget the rulebook that decides whether their texts deliver at all. The CTIA Messaging Principles are the standard carriers enforce, here's what they require.