Posts tagged A2P.
A2P is application-to-person messaging, texts sent from software to people at scale. It's the category political texting falls under, and it's why 10DLC registration exists. Here's what A2P means for campaigns.
A2P (application-to-person) is software sending messages at scale, what campaigns mostly do, and it's regulated and must be registered. P2P (peer-to-peer) is genuinely manual, one human to one person. The line matters because it changes the rules that apply.