Posts tagged 10DLC.
Most campaigns use 10DLC long codes (standard 10-digit numbers), they're faster to set up, cheaper, and support the two-way conversations texting programs need. Short codes cost more and suit very high-volume one-way blasting, which most campaigns don't need.
Throughput is how fast you can send, messages per second. Here's what texting throughput is, why the political 10DLC lane unlocks more of it, and why it decides whether your GOTV blast lands in time.
10DLC registration has two layers, the brand and the campaign, and campaigns confuse them constantly. Here's what each one is, how they fit together, and why you need both to send deliverable political texts.
No lawsuit. No warning. Just a send that goes out and never arrives, in the final week, when there's no time left to fix it. How non-compliant campaigns go dark at the worst possible moment.
The Campaign Registry is the central body where senders register for 10DLC. Here's what TCR is, how it fits between campaigns and carriers, and why every political texter passes through it.
Deliverability is whether your texts actually arrive. Here's what SMS deliverability means, what determines it, why it's often invisible, and why it's the metric that underpins every other result.
An SMS aggregator sits between senders and the mobile carriers, routing messages and handling the carrier connections. Here's what an aggregator does, how it fits under your texting platform, and why it affects deliverability.
Throttling is when carriers slow down your message delivery, often because of your registration or reputation. Here's what throttling is, why it happens, how it differs from filtering, and why it matters most at GOTV.
The bar for 10DLC registration keeps rising as carriers and the registry tighten vetting to fight spam. Here's what stricter vetting means for campaigns and why you should register earlier and cleaner than ever.
Beyond your platform's price, carriers add their own per-message and registration fees to A2P texting, and they've been climbing. Here's what carrier fees are, why they exist, and how they affect a campaign's texting budget.
The rollout of 10DLC reshaped political texting, ending the era of anonymous blasting from unregistered numbers. Here's how 10DLC came about, what it changed, and why it made registration non-negotiable.