Businesses often debate which marketing channel is better: text or email? And the answer isn’t always cut and dry. In some cases, text may get better results, while in others, email may be more successful. So which one should you use for your business? Let’s take a closer look at both channels to see what works best.
When it comes to sending and receiving mass messages, email has been the preferred method for decades. But at the same time, there’s no denying that text marketing is a fast and reliable way of sharing promotions with customers–especially if you want them now!
So when compared against one another: “What should I do?” Well…you could try both together by making use of any platform available for each channel. For example, Txtra integrates with the most common email platforms available including AWeber, MailChimp, Gmail, ActiveCampaign, and others!
You can make your digital marketing campaigns work harder for you through targeted messaging. We’ll discuss the best scenarios to maximize ROI and share our secrets with text messages, emails, or both!
What Is the Difference Between Email and SMS?
Marketing strategies are constantly evolving to keep up with the demands of today’s consumers. One such strategy is SMS marketing, which has been proven by studies as an excellent way for businesses looking at reaching their customer base efficiently and effectively without breaking the bank.
In the world of digital communication, email is a traditional method for sending messages that can be sent and received through any computer or phone with access to an internet connection. On the other hand, SMS messaging has become increasingly common as well- it’s more convenient than writing out letters by hand and almost as convenient as having a casual face-to-face conversation.
The key difference between these two popular types is how quickly you receive your response. Email may take days to be seen if it’s seen at all, whereas text messages are seen almost instantly. In fact, 99% of all text messages are read within 20 minutes of receiving them!
Text message marketing offers several benefits including quick responses (on average within 20 minutes), interactive features allowing customers input feedback about products they’ve already purchased)and real-time updates surrounding special deals happening now!
You can’t write off email completely, but if you want high average open rates and response rates with consistent engagement then SMS is a solid bet. We’ll look at use cases for both channels in order to make sure they are effectively used – let’s get started!
Advantages of Text Marketing
The advantages of SMS Marketing are many, with immediate access to your audience being just one. With a 98% open rate for messages sent through this form factor alone, you can guarantee that all key points will be seen by those who need them most- which means their attention is definitely worth having! It’s also conversational and casual in a tone so it feels less formal than email or phone calls – making these interactions feel much more natural too
In addition, its easy integration into existing customer relationship management systems (CRM) makes using SMS marketing an attractive option especially if there has been any previous engagement between both parties
Advantages of Email
One of the most interviewed about topics in business these days, it’s no surprise that this medium has become such a popular form for communication. Whether you’re looking to reach customers or prospects with your content – email Marketing can be an effective way forward!
You’ll find there are many different uses and opportunities available when setting up campaigns on platforms like MailChimp (or any other). For example, newsletters let readers know what posts will appear over certain periods; long-form educational material provides more information than just text links could ever provide…and visual products via images rather
SMS and email both have their strengths. SMS is best for time-sensitive information or urgent requests, while emails offer long rich media content which the user can access at a later date if they want to – so it’s important not only to be mindful of what you’re sending when using these channels but also how often!
And The Winner Is…..
So, what’s the verdict? Are text messages and emails interchangeable? The answer is no. Each platform has its own advantages that should be leveraged to get the best results. However, when used together, they can be a powerful tool for businesses of all sizes. Want to learn more about how to use text marketing and email marketing together? Sign up for Txtra now and easily integrate it with your existing email platform. With Txtra, you’ll have everything you need to create successful SMS campaigns that complement your email marketing efforts perfectly.