Studies show that Americans are exposed to up to 10,000 ads a day. They experience so much clutter on TV, radio, and the Internet.
Consumers are tired of seeing so many generic ad copies that they tend to ignore most of them. They end up interacting only with the brands that resonate with them the most.
One of the things we can do, as business owners, is to observe personalized marketing that utilizes methods and messages customized to appeal to a specific client. One of the growing trends in personalized marketing is SMS marketing, and in this article, we will discuss why.
SMS marketing, also known as text message marketing, is a technique used by businesses to communicate with their clients using text messages. Companies send a wide variety of messages, including coupons, promo announcements, and reminders.
These messages are welcome because SMS marketing is permission-based and may only be used on customers who have agreed to receive them.
Using this tool gives a business the power to be part of its clients’ mobile messages. If it’s in a client’s SMS inbox, it feels like the company is speaking with him or her directly. Here are some of the advantages it brings:
- It’s an easy-to-use tool for mass communication. 96% of Americans own mobile phones, and those who agree to receive messages will continuously be reminded of the brand.
- It’s fast. Clients will receive text messages right away, and 95% of them will open an unread message within 5 minutes.
- It’s affordable. Mass texting companies are keeping their rates competitive because there are many players in the market. Click here for a list of the top mass text message providers.
- It has a high open rate of 98%! Compared to email marketing with an open rate of 20%, which is already an acceptable number in marketing.
- It has a high conversion rate. Mobile coupons are particularly attractive, with a redemption rate of 20%.
- Text messages are easily shareable. In fact, 22% of relevant text messages are shared with family and friends.
The challenge with SMS marketing is to create compelling copies using only 160 characters. Exceeding this limit will double our costs and lose our clients’ attention.
One way to minimize character count is to use abbreviations. They’re a fun way to shorten any text message and communicate with our clients in a language they can quickly understand.
Read on for some of the top text abbreviations 2020 and examples of how to use them.
Use this list of the most common text abbreviations as a guide to creating short but powerful text messages for the target market.
List of Common Abbreviations
- AKA: Also known as
- ASAP: As soon as possible
- B2B: Business to business
- B2C: Business to consumer
- BAU: Business as usual
- BTW: By the way
- CTA: Call to action
- DIY: Do it yourself
- EOD: End of day
- FAQ: Frequently asked questions
- FOMO: Fear of missing out
- FTW: For the win
- FYI: For your information
- ICYMI: In case you missed it
- IMHO: In my humble opinion
- JIC: Just in case
- NSFW: Not safe for work
- NVM: Nevermind
- OOO: Out of office
- OMW: On my way
- OOTD: Outfit of the day
- QOTD: Quote of the day
- ROFL: Rolling on floor laughing
- ROI: Return on investment
- SMH: Shaking my head
- TBA: To be announced
- TIA: Thanks in advance
- TMI: Too much information
- WFH: Work from home
- YOLO: You only live once
Examples In Using Common Abbreviations
If used properly, these abbreviations can make a brand seem more relatable to a client and allow us to meet the 160-character limit in SMS messages.
Here are five examples of how to use text abbreviations 2020 effectively. Please note that links must be included.
- Start that DIY home makeover with 25% off on all furniture, wallpapers, and accent pieces! Promo ends on December 31. HELP = help, STOP = end
- Get 30% off on all lipstick orders today for International Women’s Day. FYI, we are donating $1 for every lipstick sold to the National Organization for Women.
- ICYMI: We’re extending our clearance sale until Sunday! Enjoy up to 80% off on all tops, shorts, skirts, jeans, bags, and scarves. Reply stop to cancel.
- Warning: Checking out our new animal-print lingerie collection is NSFW! Get 20% off on this collection until Valentine’s Day. Reply stop to cancel.
- Build a comfortable and functional WFH set up with our new ergonomic office chairs, now at 40% off. Promo valid until November 30. HELP = help, STOP = end
Tips in Using Common Abbreviations
- Use abbreviations that the target market can relate to. For example, using the term YOLO might not be a good idea in speaking with an older audience.
- Don’t use too many in one message. There’s no formal rule in how many shortened words we can use, but limiting it to one or two per SMS is ideal.
- Keep it professional. For very obvious reasons, we should avoid acronyms like IDGAF, STFU, and WTF. Our text messages should represent our brands, and we should avoid anything offensive.
SMS Marketing is an excellent tool in reaching our target audience. Text messages are a great way to send coupons, promo announcements, and reminders.
They have incredibly high open rates and response rates at 45% and 98%, respectively. They are a great way to get new clients and keep old ones because of their personal touch.
Using common abbreviations in SMS Marketing, remember to keep the message relatable, professional, and timely. And most importantly, to keep costs down and clients interested, keep text messages below 160 characters.