Loyalty programs are one of the best ways to build your brand. You continuously engage with customers while incentivizing them for each purchase they make. It also helps create brand loyalty which will give you an advantage over your competitors. With the help of Txtra’s features, you can create attractive SMS loyalty programs to boost your business.
Why SMS Loyalty Programs?
Companies are increasingly considering SMS as their main focus of marketing. Email and social media already have plenty of attention, which leads to an increase in platform saturation. As a result, people become desensitized to the barrage of ads and emails coming their way. Data shows that while email marketing brings a modicum of success, SMS is the platform that will help companies get to the next level.
By bringing the right message at the right time, you can take advantage of mobile phone users and value to your SMS loyalty program. Studies show that the average person has their phone with them for 22 hours a day.
Personalized messages help you stand out, breaking the barrier people have with businesses. Loyalty programs by text are also easier to access and manage. With a quick text, users can access their benefits and reap the rewards, making it extremely enticing.
Entice Your Customers
People will need an incentive if you want them to value your loyalty program. It acts as an extra nudge to push them to sign up. It doesn’t necessarily have to be money-related, but it must add value to the customer. Some of the most used incentives businesses have come up with include:
- Free trials
- Percentage off a next purchase
- Access to a high-value item
From there, you’ll also have to set into place your reward structure. Avoid using the word “free” too often as it increases a sense of suspicion brought about by shady programs. Instead, position yourself as a program that’ll benefit them. Show them the rewards they can expect from staying loyal. Being transparent is also vital to helping you retain an image of credibility.
Another way to provide value is through a feature that helps them. Txtra comes with an appointment reminder feature that reminds people of any prior engagements they may have. It helps businesses lessen the chance of no-shows. The notifications also provide additional value to customers.
Create Opportunities: Promote Everywhere
As you’re starting your SMS program, you’ll notice that there aren’t a lot of people signed up yet. By now, you should have already set up your other modes of marketing. From posting flyers at your physical location to letting people know through email, there are many options to consider. You can even engage customers by simply talking to them about it. Another way to quickly boost your numbers is by hosting a contest. This is an effective method for short-term growth.
Like emails, SMS is a great way to engage your audience without actively promoting your company. Make sure to ask for their permission first before beginning with messaging. They must sign up, as unsolicited texts are never as successful. You can also incur fines if reported to the authorities.
Text messages are shorter than emails, but they’re also effective. Here are some ways you can engage your customers through text:
- Trivia questions that lead to a prize.
- Personalized messages during holiday events or birthdays.
- Rewarding the first people to respond to a question.
- Doing polls to help your business make better decisions.
Txtra can help you set up beautiful mobile coupons that your customers can access through their phones. People are always looking for deals and this will tick the box. You can also use an in-store loyalty kiosk that displays your program. Visitors can sign-up, check their accounts, and sign in to a loyalty program.
Stay Respectful and Professional
Even though you’ve gained access to a customer’s mobile number, it doesn’t mean you should keep pushing them. You might see an increase in people signing out of your program if you text them every day. Make sure to space your texting while providing value so that they’ll be more receptive. You should always enforce SMS best practices, including:
- State any limitations and conditions of programs beforehand.
- Make it easy for customers to opt-out.
- Keep messages professional.
- Enable two-way texting.
Your Business Needs an SMS Loyalty Program
Nearly everyone owns a mobile phone. It’s a resource that you can tap into to help elevate your business. SMS programs are an inexpensive way to build your brand and increase revenue. By keeping mindful of the best practices and staying valuable to customers, you can grow your business with the help of SMS. SMS loyalty programs should be a strong consideration for any business.
