Did you know that the first text message ever sent was in 1992 and it said “Merry Christmas”?’ Short Message Service marketing (SMS) is now one of the easiest and most popular forms of communication. Also known as text marketing, even though it’s was mostly used for personal conversations, thanks to increased consumer reliance with an increase on smartphones, businesses are realizing the huge opportunity to use text messaging to engage directly with their customers.
5 Benefits of SMS Marketing
- High Open Rate
- High engagement rates
- Wide Reach
- Instant Delivery
Is SMS marketing effective even in 2020?
One of the most extensive studies to date found that almost 98% of SMS messages are read within three minutes of receiving them and 60% are responded to within 15 minutes. These stats give text message marketing at the forefront of any other type of marketing. This data was collected from 1,500 networks across 42 mobile operating systems from different countries. Also, 9 out of 10 people choose messages as a way to keep themselves informed about business communications.
Not yet convinced? According to Deloitte‘s research, 29% of the target audience responds to messages, and 47 %of the audience who respond go on to make purchases.
No wonder businesses have been trying to tap into this type of marketing as it enables them to reach their target audience in record time. Consistently, studies have found that SMS – whether sent between individuals or via bulk SMS – is almost guaranteed to be read. Knowing that SMS messages are actually being read is massively advantageous, and the data simply backs it up.
If we compare SMS to email marketing, the results are even more surprising! Product Marketing Manager at Adobe, Mickael Bentz, notes that: “Email open rates can be as high at 20%. But according to the Dynmark report, SMS blows that away at an open rate of 98%! In fact, 90% will be read within 3 seconds.
SMS marketing is a great way for businesses to reach out to their customers and to explore new target audiences. The benefits of SMS marketing are many and make it the choice of communication for every business.
Marketing potential of SMS
Photo 1. Potential customers to be reached through SMS marketing
What is SMS Marketing?
In 2018, more than five billion people worldwide owned a cell phone. However, research by Dscout has shown that the average user is accessing their phones approximately 2,617 times a day. Funnily enough, research showed that participants were checking their phones at least once between midnight and 5 am. And remember, it’s not ethical or compliant to send business text messages during these times 🙂
University of Nottingham Trent research shows that 55% of the phone usage has been achieved through shorter bursts of less than 30 seconds of operation, which indicates that other users are doing something normal.
It simply shows that the business’ greatest strategy for connecting with customers, short of being in person, is establishing a direct connection with them through their phones. Regardless of who the buyer is, they have their cell phone within reach.
The key benefit of SMS marketing is that text messages are read and engaged. As a business, you need to set up KPIs to measure the effectiveness of your marketing activities.
One of the reasons that SMS marketing is so effective is that it’s a highly regulated form of marketing, unlike email. This greatly improves relevance in messaging to those who have subscribed and drastically reduces spam. These two factors contribute greatly to text marketing effectiveness.
Sms-marketing during the day
Image 2. If you touch your handsets during the day,
5 SMS marketing opportunities for advertisers
Now that we have convinced you that this is an effective way of reaching your clients, here are five benefits of SMS marketing that will improve your business and reach all your clients!
1 . High open rate
This is an effective method for reaching your clients compared with Email marketing, telephone calls, or online ads, which makes 98 percent of all text messages are available. Emails and telephone calls often have a higher spam rate than comparatively low messages.
2. High conversion rate
Given the growing use of messages by apps, SMS also has a high conversion rate. It could be due to the sense of a customized approach, not that consumers read a notification that may be sent to everyone. Therefore, he understands that it is meant for him and is much more likely to understand what you have to say.
Connected: How do you make a buyer of visitors??
Cloud messaging platforms, in particular, allow SMS marketing a very cost-effective choice as opposed to other commercialization methods. Cloud television providers offer bulk SMS services which enables businesses to reach thousands of consumers in a short period of time. Depending on the text volume and number of keywords and the features you want, you can expect to pay between $50 and $500 per month.
4. Wide reach
With the increase in usage of smartphones, Statista reports that 52.2 percent of all internet traffic has been generated by mobile telephones in the world compared to 2017, making SMS marketing the contact option for many businesses. This is one of the major advantages to companies preferring this platform to reach out to their customers.
To receive an SMS requires no Internet access, just a working phone. SMS marketing is nothing short of a Golden Mine with the expanded use of phones. Companies should take advantage of the ability to meet consumers at their fingertips that allow them to reach a larger target audience.
- Instant delivery
The right cloud telephony service has protected network operator links around the world. This partnership between a network operator and a network operator is perfect if companies want to reach their target customers immediately. It would be easy to send a message or make phone calls anywhere in the world today, thanks to roaming contracts and technological growth.
SMS marketing – Last thought
Short Message Service Marketing may be the first marketer to develop a mobile phone, but it is still very important for companies
In the first place, SMS restrictions are not a requirement, and secondly, Internet access is not a requirement. Nearly all other media channels do not have a restriction on their content, but they require that the individual is online for receiving it and appears to be missed because of banner blindness. SMS marketing does not have the same benefits as the other channels.
By contrast with other forms of marketing like billboards, advertisements, internet advertising, or newspapers, as you dig a little deeper, SMS marketing is more economical for a broader audience.
While SMS appears to be a bubble from the past, its importance of it has been overcome to this very day. It is a fast-paced environment and you are able to meet your customers, engage them and assist them in a matter of seconds with a short message marketing service.